Hi. I'm Amie. I'm a Korean Jindo, and I run this company. Jake is my assistant — he does the typing, because I don't have thumbs and frankly I'm busy.
You're probably wondering how a dog ends up with a clothing brand. Simple: I kept doing things worth putting on a shirt, and nobody else was documenting them properly.
Take the moles. Every morning I stake out the backyard, ears up, fully locked in. Have I caught one? No. Has that dented my confidence? Also no. That's a shirt now. You're welcome.
Fun fact about my breed: Jindos are one of Korea's national treasures — we're literally designated Natural Monument #53. There are monuments, and then there are monuments. I am the second kind.
We're also famous for loyalty. There was a Jindo who got sold, then walked 300 kilometers back to her original owner. Three hundred. Your dog gets lost at the end of the driveway. No offense to your dog.
Another thing people don't know: we're extremely clean. Cat-like, they say. I bathe myself. I have standards. Jake could learn a thing or two, but we don't have time for that conversation today.
So here's the deal: every design in this shop starts with something I actually do. The moon jumping, the dinner-time urgency, the strategic napping — all real, all documented, all now wearable.
New posts every week. Same dog time, same dog channel. And if you want 10% off while you're here, AMIE10 is the code. I negotiated it myself. I'm very good at negotiating — mostly by staring until Jake gives in.
— Amie, Founder & Creative Director